The Journey to 50/50™

A series of articles in which CEOs share their experiences of moving their companies towards gender equality.

Have clear objectives and measure them

David Taylor

President and CEO, P&G

Tackle attrition risk

Richard Mayfield

Executive Vice President, Global Sourcing and Regional CEO, Walmex and Canada

Help people feel the joy of belonging

Olaf Koch

Former CEO of METRO

Ensure equal allocation of power and resources

Per Strömberg

CEO of ICA Gruppen

Lead from the top, and set targets

Alan Jope

CEO of Unilever