SuperPowers NOW

Turning our individual or company skills and behaviours into SuperPowers
to eliminate gender inequality – now.

Why the SuperPowersNow Initiative?

The SuperPowersNow initiative helps the LEAD Network to fulfil its mission and is especially important in times like these to drive the right decisions and actions for gender equality.

The LEAD Network Annual Conference is a unique immersive experience where business leaders share and learn how to step change the future of Diversity and Inclusion.

On October 6-8, 2020, Executives from the consumer products and retail industry came together for Europe’s largest diversity event, which happened virtually for the first time. Three days full of inspiration, networking, and learning, centered around our theme of “Doing not Trying: Unprecedented Opportunities.”

Leading speakers include Unilever CEO Alan Jope and P&G’s Carolyn Tastad. Delegates explored the opportunities that have emerged during the COVID crisis; share best practices in diversity and inclusion, and enjoy networking and career development sessions. 

Sponsored by The Coca-Cola Company, P&G, GSK, and METRO, the conference included discussing leading diversity practices; workshops on personal development and leadership; and country-based ‘happy hours’ where delegates forged new relationships and shared ideas. For the first time, all formal sessions were recorded, and delegates were given 12 months’ access to enjoy the Conference Content at their own schedule.

JOIN the LEAD Network and Advance Diversity

The mission of the LEAD Network (Leading Executives Advancing Diversity) is to attract, retain and advance women in the retail and consumer goods industry in Europe through education, leadership and business development.

LEAD is convinced organisations can create more sustainable value by leveraging the full talent pool. Our Vision is a diverse workforce where both men and women are enabled to contribute their full potential and lead their organisations to the next level of value creation. We believe that advancing more women to take on leadership roles is required to face actual business challenges.

We are a non-profit organisation and our focus specifically on Retail and CPG industry only is unique within Europe.

Unlimited Potential

Flexible working on the shop floor
A case study of Waitrose

We commissioned this study because we felt the retail industry in Europe was crying out for practical, detailed examples of how to bring flexible working to the shop floor.

Click here for more information

Please get in touch with or if you would like to receive further details, to get access to the full report or to share your feedback.

Six core values of LEAD Network

We embrace the following values to guide the activities of the LEAD Network
and its community of members, Partners, volunteers and staff.

Women at Work

a blog series by Elise Misse

LEAD Network Webinars

Get inspired and signup for our webinars by clicking on the images below!

LEAD Network Partners Interviews

Sponsor Spotlight


HR Talent Management Manager, Migros

Sponsor Spotlight


Lynn de Proft
Global VP Procurement & Sustainability
AB InBev

LEAD Network inspirational video series

See all video’s here

Caroline Basyn
Global CIO
Mondelēz International

Watch interview

Metro AG

“Those who want to translate consumer needs in management decisions,
cannot ignore diversity. The conditions are favourable:
There are plenty of women in the talent pipelines.”

Ahold - Delhaize

“As a global retail leader, Ahold Delhaize acknowledges that Diversity & Inclusion is fundamental to its business success and growth. In principle and in practice, Ahold Delhaize promotes an inclusive and respectful work environment which gets Better every day for our associates, customers, communities and shareholders. We are thrilled to support LEAD.”

Procter & Gamble

“Gender Equality is a P&G Citizenship priority and a Business imperative. As a Company that serves billions of women around the world, we are leveraging our insights to uncover gender bias and taking actions to spark conversations and motivate change.
We are doing this through our brands, with our corporate voice, and with our people and partners inside and outside of our Company. As a foundation partner of LEAD, we aim to achieve equal women representation & leadership in the consumer goods & retail sector in Europe.”


“According to the WEF Global Gender Gap Report 2017, it will take until 2234 to achieve global gender parity in the workplace. At EY, we believe it is far too long and we are committed to do what we can to accelerate women’s progress in the workplace.”