Marketing Committee


Tell us a bit about the Committee and the activities you’re involved in?

The Marketing committee focuses mainly on communication activities as well as supporting other committees and chapters on specific projects or activities.
We have gone from 1 member in early 2015 to 8 now, late in 2016. This reflects the activity increase within the organization, as well as a desire to professionalise our approach.

We support the overall LEAD objectives through various activities. Hopefully you have seen our monthly newsletter, our website, our internal LinkedIn group, Twitter account, Vimeo videos (Inspirational Journeys series).
Other activities where the Marketing committee directly has provided support this year include the annual conference in Dusseldorf, thought leadership with Giuseppe Conti, the Member Get Member campaign and the International Womens Day event on 8th of March.

What will the Committee focus on in the coming year?
To support our overall objective of membership growth, we need to develop our communication activities further. We also need to make it simpler for Chapters to the same locally. Therefore, we are going through a brand refresh which will provide branding guidelines, tips and hints on how to activate the brand. This will be rolled out through webinars to Chapters and Committees shortly.
A key pillar for us is to take the next step in Digital and we are doing this step by step. We will be upgrading the website with an improved look and feel, password-protected areas for members and Chapters in order to share high value content and collaborate, include more functionality. We will also create an external LinkedIn page, focus on video marketing, as well as continuing to provide our newsletter to members.

How many members do you have?
Currently, we are 8 women with a diverse and strong experience and background.

Lill Kleven (Norway; Yara) heads up the Committee, handles overall planning, liaises with the Steering committee and other committees and chapters, as well as being involved in support initiatives such as the Inspirational Journey videos.

Elisabeth Hesse (Germany; Metro) is the Committee vice chair and has been leading the work with the Dusseldorf conference from a marketing perspective, as well as sitting on the Conference committee.

Van Nguyen (the Netherlands; EY) leads our Newsletter effort which has been significantly stepped up this year, ensuring input from various parts of the organization and beyond. She is also involved in our website management.

Olivia Sierota (Poland; PepsiCo) is developing our future Digital strategy, website approach as well as social media tactics.

Carrielle Somers (Germany; Metro) provides her writing skills in helping create content. She has co-authored articles as well as writing her own columns which will be published in 2017.

Annelie Verstraaten (the Netherlands; Independent Marketing Executive) has led our work in brand development and will be sharing our update brand values with the wider organization shortly. Annelie also is managing our Vimeo, Twitter, website work and supports on a number of issues. She is one of the founding members of the Marketing committee and also heads the Executive committee.

Malak Gamarra Youssef (Spain; The Coca-Cola Company) joined earlier this year and will be focusing on supporting our Chapters, along with Jessica Wigram.

Dilek Ergenekon (Turkey) will be focusing on developing or PR and media approach on a European level, as well as supporting Chapters on a local level.

Do you have volunteer positions open at the moment?
Yes, we are looking to strengthen the Committee as there is an increasing amount of activity ongoing and we’d like to focus more on our external communication going forward.

Working in the Marketing committee is a lot of fun, while having a sense of working towards a good objective and at the same time using and developing your skills. Joining the committee can ultimately bring career advantages.

We encourage anyone who’d like to explore the option of joining the Marketing committee to contact Lill Kleven to discuss further (

Is there anything else we need to know?
We would love to hear from our members on this so please feel free to get in touch with any of us, either by email, Twitter or LinkedIn, with feedback or suggestions.

Please share this newsletter with friends and colleagues to advance LEAD network. It is easy to become a member through signing up on our website and, it’s still free!

November 2016