This month’s Member Spotlight

Silke Trost

December 2018

Global Marketing Director at Nielsen

1. Can you tell us a bit about your background and your role?

I joined Nielsen fifteen years ago. Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. During those fifteen years, I held a variety of leadership roles in Marketing & Communications for Germany, Austria and Switzerland, and also for MENAP (Middle East, North Africa and Pakistan) when I was based in Dubai. For the last three years, I worked in global roles and in my current role I’m working as Global Marketing Director.

2. Why are you passionate about the mission of the LEAD Network?

LEAD Network is a great way not only to engage but also to learn with and from other leaders in the FMCG and retail industry. The mission to contribute to advancing diversity and inclusion within Europe is critical for all of us and especially this year’s theme of ‘Doing not Trying’ describes for me the best way moving forward. That is also the reason why I’m a volunteer for the LEAD Network – I want to be an active part of the change for the better and not only a bystander.

3. What would you say is one of the most adventurous or riskiest moves you’ve made professionally?

The most adventurous move I’ve made professionally was my move to Dubai where I took over the Marketing & Communications leadership role for MENAP. I had done a short-term assignment in Dubai, and suddenly I was asked to stay for good. A difficult decision as it isn’t around the corner. I decided to take the risk and lived there for over two years. During that time I travelled for business to exotic places like Pakistan and Saudi Arabia, met wonderful people and made friends for life. The only drawback was that I couldn’t stand the heat.

4. What would you tell your younger self to ease her heart?

That’s a really good but difficult question. There has been so much learning for me throughout the years that I wouldn’t know where to start. It took me a long time to believe in myself (still learning) so probably I would advise to trust more in me and take risks. Don’t be so shy but speak up! ‘Doing not Trying’!